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Target 75,000 18-34s at Nickelback's UK tour

Provided by Live Nation Ltd
Sponsorship opportunities available with rock legend Nickelback's much anticipated UK tour.

Tell us about the Opportunity / What is it?

Multi-million selling Canadians NICKELBACK are set to return to the UK for a string of arena shows this sp ringoff the back of their recent sell out tour and in support of their new album 'Dark Horse'.The band will play will play six UK shows in May. Live Nation are offering headline sponsorship of this sell-out tour.

What is the Marketing Objective?

The Nickelback Tour can be used to effectively raise a brands awareness in association with this successful rock act, and also to promote product placement at venue.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of the most sucessful current rock acts. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k75,000 18-34s over 6 UK dates
16 - 24
25 - 34
Male
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions22 May 09 - 29 May 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC / ROCK
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