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Target British film lovers with the ITV Digital Movies package

Provided by ITV
Opportunity to sponsor a broad spectrum of films across ITV2, ITV3 and ITV4. Perfect environment to reach British film lovers.

Tell us about the Opportunity / What is it?

ITV Digital Movies sponsorship features a broad spectrum of films that deliver well-targeted audiences in volume. ITV's family of digital channels, ITV2, ITV3 & ITV4, provide the perfect environment to reach British film lovers. Movies on ITV2 bring the best in big-screen entertainment to a 16-34 audience, encapsulating spirit, edge, hedonism and a distinct flavour of cool. ITV3 movies offer a fantastic blend of classic and contemporary tales for the more discerning upmarket audience. ITV4, the definitive space for men, offers a selection of high-drama, high-octane movies.

What is the Marketing Objective?

To build awareness amongst a varied digital audience.

How does it work?

Broadcast sponsorship of a minimum of 600 movie slots across ITV2, ITV3 & ITV4. The sponsor will receive a minimum of 80" of accreditation per movie. This package also includes online interactive sponsorship, mobile interactive bumpers and ITV marketing support (if available).

Who's used it in the past?

Carling have previously sponsored digital movies on ITV2, ITV3 and ITV4.

Features / Benefits

Sponsoring a programme allows you to place a series of short credit sequences, featuring your logo and a commercial message, in and around a programme. It is perfect for launching or re-energising a brand and can be used as part of a fully-integrated campaign. Sponsorship of ITV Digital Movies offers brands an excellent opportunity to reach British film lovers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details90% of UK population watched one ITV digital movie in 2008
16 - 24
25 - 34
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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