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Target families by sponsoring the York Easter Family Festival

Provided by Make It York
A free to attend family Festival taking place in York city centre during Easter weekend. It attracts an audience of over 100,000

Tell us about the Opportunity / What is it?

York Easter Festival is a free to attend annual festival held over the Easter Bank Holiday Weekend in York city centre. There are family friendly activities, chocolate, fairground, street food and much more. The main city centre streets of York are taken over by the Easter Festival. This includes Parliament Street and St Sampson's Square where many major retailers such as M&S, Disney Store and Barclays bank are located. Footfall is extremely high.

What is the Marketing Objective?

Headline sponsorship. Association with a high quality, family Festival. The Festival is organised by Make It York the city's official Destination Marketing Organisation who have extensive experience of large scale city events. Be involved in a significant marketing campaign including key partners in the city. It is a fantastic opportunity to raise brand awareness by reaching a large engaged audience.

How does it work?

The Festival runs from Friday 14th April to Monday 17th April. The Festival offers fantastic opportunities to reach an engaged family audience over the busy Easter weekend. Headline Sponsorship includes a huge range of marketing opportunities. Including large pre festival marketing both online and in print. Your brand would also benefit from involvement in E Newsletters sent to 1000's of local residents and businesses. We would also promote the Festival to our National and International audience through our Visit York databases.

Who's used it in the past?

This is a new Sponsorship opportunity and you could be the first ever brand to "Takeover Easter in York" It will be a fantastic family audience in this vibrant city. York has 220,000 residents, 22,000 students and receives 6.9 million visitors each year.

Features / Benefits

The Headline Sponsorship package can be tailored to requirements but could include: • Online Marketing • Data Collection • Social Media campaigns • Naming Rights • Branding throughout the Festival • Product Sampling • Branding on the 30,000 printed maps • Involvement in Press releases with quotes and photo opportunities

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2016 Festival was enjoyed by 100,000+ over 4 days
25 - 34
35 - 44
45 - 54
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
North14 Apr 17 - 17 Apr 17BUILD AWARENESSEVENTS
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