This idea is archived

Target housewives with sponsorship of The Alan Titchmarsh Show

Provided by ITV
This popular ITV1 show reached 40% of housewives in series 3, and is returning in Q4 2009.

Tell us about the Opportunity / What is it?

Alan Titchmarsh returns for a 4th series of his popular chat show, celebrating the best of British. His guests are unsung heroes as well as big stars. Previous interviews have included Katie Price, Myleene Klass, Sarah Ferguson and Lionel Ritchie. The series will run over 60 x 60 minute episodes and the sponsor will receive 80 seconds accreditation per episode. The package also includes: online & interactive sponsorship & mobile interactive bumpers. Find out more...

What is the Marketing Objective?

Build awareness & drive loyalty.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Regularly pulls in over a million viewers
35 - 44
45 - 54
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 09 - 31 Dec 09BUILD AWARENESSSPONSORSHIP / MEDIA
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