This idea is archived

Target Leeds leisure and student district

Provided by Plakativ Media Ltd
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Tell us about the Opportunity / What is it?

This giant banner opportunity is situated on a major route into the heart of the Leeds city centre. Located on the Merrion Shopping Centre, the site is surrounded by shops, as well as an abundance of bars, clubs and pubs.

What is the Marketing Objective?

Giant banners add stature and impact to any campaign

How does it work?

Outdoor advertising is an impactful and unique way to communicate with your consumer. Unlike other forms of advertising the consumer is not required to ' turn a page' or 'switch a channel'. It is engaging and unobtrusive, sitting well in our everyday lives as we all spend more and more time out of our homes.

Who's used it in the past?

This prominent location has been previously used by Ikea and most recently Beck's Vier.

Features / Benefits

This premium banner location sits amoung Leeds retail and is dominant to all commuters entering the city from the North. This is also an excellent target for Leeds Met University's 52,000 strong student population, located just a short walk from the site. The immediate vicinity is also home to numerous bars, pubs and clubs resulting in a lively social scene.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k561,120 vehicles per month. Students, pub goers, shoppers.
16 - 24
25 - 34
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBRAND STATURE
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