This idea is archived

Target Manchester's Pride Festival in August 2008

Provided by Plakativ Media Ltd
Canal Street is at the heart of Manchester's drinking scene and ideal for the 2009 Machester Gay Pride Festival in August

Tell us about the Opportunity / What is it?

The banner site is in the heart of Canal Street which, while famous for being the centre of Europe's biggest 'Gay village', is also the hub of stylish and contemporary bars in the city. Over 40 bars and clubs attract crowds every night of the week to enjoy Manchester's burgeoning cafe-bar culture and due to the canal-side streetscape, the area is particularly well known for summer 'al fresco' drinking.

What is the Marketing Objective?

Giant banners add stature and impact to any campaign

How does it work?

Outdoor advertising is an impactful and unique way to communicate with your consumer. Unlike other forms of advertising the consumer is not required to ' turn a page' or 'switch a channel'. It is engaging and unobtrusive, sitting well in our everyday lives as we all spend more and more time out of our homes.

Who's used it in the past?

This has been a popular location with previous advertisers including Amstel, Beck's Vier, Kopparberg Cider and Orange.

Features / Benefits

This is the only banner location in the Canal Street area and enables your brand to communicate with this highly lucrative audience, during one of the cities major annual events.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kPub-goers & clubbers, shoppers, gay community.
16 - 24
25 - 34
Female
Male
AB
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBRAND STATUREEXPERIENTIAL
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