Tell us about the Opportunity / What is it?
Centreradio is an exciting opportunity for advertisers wishing to reach shoppers at the point of purchase. Broadcasting live across 230 shopping centres is the UK & Ireland, this media reaches in excess of 150 million footfall per month.
This highly targeted media can be scheduled by time and location and will deliver impressive results, driving footfall into stores, creating a vital sales uplift or simply increasing brand awareness.
How does it work?
Centreradio is installed and broadcasting through the public mall space in shopping centres across the UK & Ireland. Advertisers can buy media to increase the success of products sold or promotions in the centre, or to reinforce existing national or regional advertising campaigns and increase brand awareness.
Our in-house studio will produce the right message for your brand, using digital quality, professional voiceovers and scriptwriting designed to engage the consumer - equally we can adapt existing radio adverts.
Who's used it in the past?
Many large brand names and retailers have already advertised on our network. Examples include: T-Mobile, M&S, Next, Debenhams, Vodafone & McDonalds, Hugo Boss.
"We used Centre Radio to increase coverage of a new creative direction for nPower. Using Centre Radio during the busy Christmas period added an extra touchpoint to the plan and increased cut-through considerably"
Media Agency, Vizeum
Features / Benefits
* Immediate call to action * Ability to address and drive the entire footfall of a mall * Access to millions of shoppers (purchasers) at POP * Powerful, direct and accountable * Creates strong brand and product awareness * Increases return/value of promotional activity * Complements other activity at Point of Sale.