This idea is archived

Target the 4.1million annual visitors to the Birmingham NEC.

Provided by NEC Group
The NEC Group offers a fantastic opportunity to target a broad and captive audience in a uniquely open frame of mind..

Tell us about the Opportunity / What is it?

The National Exhibition Centre is the busiest exhibition centre in Europe, staging more than 180 exhibitions each year, ranging from world-famous public shows such as Crufts Dog Show and Clotheshow Live to international trade exhibitions like IPEX and Spring Fair, Birmingham. Up to four million people visit the centre each year and the NEC are offering bespoke opportunities in order to engage and amaze your target audience. Whether you're looking to target B2B, families, concert goers, adventure seekers, over 50's, etc...

What is the Marketing Objective?

-Increase brand awareness around re-launch or launch of new products. -Maximise the impact of a current campaign -Drive/Increase sales -Change Customer Behaviour

How does it work?

Opportunities are available for exhibitors but also non exhibitors interested in reaching the NEC group audience. Whether you want to run a 3 day campaign around a specific event of your choice or for a long term message relevant to our 4.1 million visitors.

Who's used it in the past?

Most national Brands from different industries: Travel, finance, automotive, leisure. Easy Jet, BMI Baby, Ford, Peugeot, Renault, Unilever, Procter and Gamble , Barclays, RBS etc..

Features / Benefits

Unique opportunity to be associated with the UK's most popular event arena and Europe's busiest exhibition venue -Broad and Captive Audience that can be targeted -High proportion of ABC1 -Key B2B and consumer opportunities -Extensive range of media channels with little wastage compared to other mediums. You can reach your key audience in a targetted and cost effective way, by working with us. We have extensive knowledge of our audiences, who come to The NEC to learn, do business and be entertained.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kOver 180 exhibitions annually. 4.1 million visitors.
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
MidlandsAll YearBUILD AWARENESSEXPERIENTIAL
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