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Posted on 01 February 2011 at 14:55        Last modified on 07 July 2011 at 11:11 Printer Friendly View    Back to Homepage
Reference Title Provided By
7479 Target youth at street level: 60x40 poster sites across the UK Jack

At a Glance

Guide Price
£0 to £50k   More information
Reach & Frequency Youth targeted: 16 - 35 year olds
Target Audience
16 - 24
25 - 34
All Genders
All Classes
Students
Media Type NON-TRADITIONAL OUTDOOR
OUTDOOR
Location Scotland, NATIONAL, London, North, South, Midlands, Wales
Timings
All Year   More information
Marketing Objective
BRAND ATTITUDE   More information
Opportunity Type
 

Tell us about the Opportunity / What is it?
Jack offers advertisers a nationwide 4 sheet poster scheme that combines mixed 48 sheet and individual framed 4 sheets (60x40 inches) to total over 1000 panels in city centres. The national pack provides 60x40 inch sites in close proximity to music venues and bars and a credible media space for music, fashion and youth brands. Campaigns generally run for 2 week periods and we run weekly postings rather than bi-weekly.
How does it work?
A typical medium weight national campaign of 60x40 poster sites would consist of the following: London x 150 sites; Manchester x 40 sites; Birmingham x 30 sites; Liverpool x 30 sites; Leeds x 30 sites; Sheffield x 30 sites; Cardiff x 30 sites; Glasgow x 30 sites and Edinburgh x 30 sites. A total of 400 sites would cost an advertiser £17.5k net. NB: this is a medium-weight campaign guideline, please contact us for a bespoke campaign. Jack can also take care of the poster production.
Who's used it in the past?
Adidas, HTC, O2, Smirnoff, Absolut, Miller Beer, Momentum Films, MacMillan Books, Random House, Hachette, Harper Collins, Avalon, Phil McIntyre, Converse, Boxfresh, Bench, Codemasters, Rockstar Games, Optimum Films, Lionsgate Films, Icon films, Hayward Gallery, Tate Gallery.
Features / Benefits
- Nationwide - Affordable - Youth targeted - Credible outdoor - Street level. Jack are members of the Outdoor Advertising Association and provide full photo reports after each campaign. We post weekly with no fixed booking schedules mean more flexibility for you. It's quick. We can turn things around quickly. Really quickly. Much quicker than other media owners in fact. So, if you've not got much time, give us a call.