This idea is archived

Targeted online advertising on Opodo.co.uk

Provided by 24/7 Real Media
Building brand awareness on a well known travel website aimed at targeting travel products to the right audience.

Tell us about the Opportunity / What is it?

Opodo.co.uk is one of the well known travel websites in the UK. It was formed in 2001 by nine of Europe's leading airlines. The site can be split into sections (flights, hotels, cars, as well as different types of holidays - ski, beach, Eurostar & cruise.) Opodo.co.uk can reach an audience on a large scale as well as having targeting opportunities throughout the site concentrating on types of demographics interested in specific types of holidays. Various advertising formats are avaliable; banners, skyscrapers, MPUs, as well as homepage branding and sponsorship.

What is the Marketing Objective?

Opodo.co.uk is exclusively through 24/7 Real Media, with an audience of 1.1 million and 8 million page impressions available. Building brand awareness across a dynamic audience of mixed demographics (18% - 15-24 yrs, 26% - 25-34 yrs, 21% - 35-44 yrs, 19% - 45-54yrs & 16% - 55+yrs.) Audience is UK but 50% are concentrated in London and the South East for those looking for geo targeting opportunities. Figures from comScore.

How does it work?

This website can display your creative and message across all sections or within particular types of travel to target a certain type of demographic. Creatives can be across a number of formats; banners (468x60 and skyscrapers (120x600). Opportunities are also in the form of sponsorship of microsites and integrated booking pages. A brand can sponsor weekly newsletters sent to over 750,000 subscribers specifically in the frame of mind to think about the travel market.

Who's used it in the past?

Please contact Naomi Hawney for details.

Features / Benefits

Opodo.co.uk provides users with an array of travel ideas The website is segmented into different types of holidays/breaks away (ski, beach, Eurostar & cruise.) Various online formats are available throughout the site. Benefits to advertisers include the mass reach of 1.1 million unique users and 8 million page impressions across a number of demographics (15-55+ yrs). Further targeting can be through branding / sponsorship of microsites. All across a number of exciting varied formats.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1.1 million unique users/ 8 million impressions
25 - 34
35 - 44
Female
Male
AB
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service