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Telegraph Fashion Supplement

Provided by Telegraph
This key fashion magazine is published twice a year in March and September and showcases the season's must haves.

Tell us about the Opportunity / What is it?

Since September 2000 The Telegraph have produced a highly regarded quality Fashion Supplement every Spring and Autumn. Each supplement focuses on the key looks for the season as well as features on beauty, grooming and accessorising. The Spring /Summer 2006 issue hits tthe newsstands on March 11th. The Autumn/Winter 2006 issue will be published in September 2006

What is the Marketing Objective?

The opportunity connects a high spending audience with key fashion stories fior the season. Seen as an authority on the latest trends from the cat walk through to the High street, the supplement is THE ultimate buying gude for readers with a passion for fashion Talk directly to this key audience to raise awareness of your brand, to drive traffic to store and ultimately to generate sales

How does it work?

Published on Saturday March 18th 2006 as a stand alone magazine and poly bagged with every copy of the Daily Telegraph Circulation 1,263,000 Readership 2,608,000

Who's used it in the past?

Regular advertisers include Dolce & Gabbana, Louis Vuitton, Burberry, Prada,Gucci, YSL, Harrods, Chloe, Tods, Hogan,Daks, Max Mara,Jaeger, Van Cleef & Arpels, Hugo Boss, Chanel, Russell & Bromley, John Lewis, River Island, Principals

Features / Benefits

An audience that is serious about spending: £1 billion was spent on fashion items last year by Daily Telegraph Saturday readers -MORE than readers of of any other fashion magazine or quality daily newspaper

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReadership 2,608,000.
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 06 - 30 Sep 06BUILD AWARENESS
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