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Tgt 2.5m visitors - Sponsor The Music Zone at Madame Tussauds

Provided by Merlin Entertainments
Media First opportunity for a brand to be headline sponsor of Madame Tussauds Music Zone reaching 2.5m visitors in 2009

Tell us about the Opportunity / What is it?

The Music Zone allows the public to get up close and personal to some of the biggest names in music - both past and present- from the likes of Robbie, Kylie & JT, all the way through to the Beatles, Freddie Mercury & Jimi Hendrix. Designed to re-create a nightclub format with the flashing disco lights, thumping soundtrack and obligatory glitterballs(!) this will probably be the closest you will ever get to performing a duet with your music idols - whatever the genre of music that takes your choice!

What is the Marketing Objective?

Sponsorship works on many levels; not only will it allow a brand to cement it's saliance with music, it will also allow the public to directly interact with your brand via the opportunity to create a fully interactive experience. In addition huge brand awareness will be generated by the outdoor activity that is also part of the package.

How does it work?

Sponsorship includes: 1.Branding of the Music Zone - via plasmas / backdrops / posters / leaflets / blue tooth / soundtrack / shop placement 2.Outdoor branding - Ownership of giant backlit window underneath the iconic Planetarium + back lit 6 sheet on the front of the building (passing traffic of +50m) 3. Online sponsorship / branding 4. Full A4 page ad in Madame Tussauds Guidebook 5. Ticket promotions across the whole of the Tussauds group including Alton Towers, Throrpe Park, British Airways London Eye, Legoland, 6. Opportunity to host party in the Music Zone

Who's used it in the past?

This is a Media First opportunity. This is the very first time we are opening up Madame Tussauds to sponsors, so your chance to get in first!

Features / Benefits

- Utilising Event / Outdoor / Experiential / Online / Print & Promotions the package allows the sponsor to fully immerse themsleves in all things music. Truly unique proposition nowhere else in the Europe will you be able to get involved with a package like this. - We are open to any additional ideas a sponsor may have - including creating a tailored interactive experience within the music zone itself. - We will also handle all creative + deal management & offer to co fund research into the sponsorship

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k2.5 million visitors per year / 50 million+ passing traffic
16 - 24
25 - 34
35 - 44
All Genders
AB
ABC1
C2
NON-TRAD OUTDOOR
ONLINE
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearENGAGEMENTEXPERIENTIAL
SPONSORSHIP / MUSIC / POP
SPONSORSHIP / MUSIC / ROCK
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