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Tgt 8m Adults Sponsor Homes & Properties on Discovery Real Time

Provided by Discovery Networks Europe
Sponsor all Home & Property programming across Discovery Real Time, Real Time Extra, DMAX, Travel & Living, and Home & Health.

Tell us about the Opportunity / What is it?

We are pleased to offer an advertiser the opportunity to sponsor all Home & Property programming across 5 of our network's channels: Discovery Real Time, Real Time Extra, DMAX, Travel & Living & Home & Health. This programming offers inspiration & advice to budding home improvement fans. Whether you are a DIY junkie, you dream of building your own home or you just like to watch the others do the hard work, it is packed with home ideas and entertainment. Titles inc: Build, Buy & Restore, Renovation Nation, Building the Dream, Don't move Improve, Challenge Tommy Walsh etc

What is the Marketing Objective?

- Sponsorship is a great way to engage in a dialogue with your consumers in an environment they are passionate about. - Build Brand Awareness - Drive Brand Trial - New product launches

How does it work?

Minimum 340 hours per month, available from 19 January 2009. Sponsorship credits comprised of 15" opener, 15" closer and 2 x 5" break bumpers per centre break per ½ hour show / 6 x 5 seconds per centre break per 1 hour show. * Dependant upon incumbent sponsor renewal.

Who's used it in the past?

ICI Paints / Hammerite have sponsored previously.

Features / Benefits

- Great opportunity to target highly affluent consumer group through sponsorship - Potential to leverage the sponsorship: - On-Air: Discovery regularly schedule programming stunts & events within this genre such as 'Big Green Build night' on Real Time & 'Build Month' on Real Time Extra. - Online: Develop micro sites, competitions or features & host them on Discovery.co.uk. - Access to Talent: Tommy Walsh and Michael Holmes can be approached by Discovery for promotions

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k8m Adults. 50/50 Male Female Split
35 - 44
45 - 54
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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