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The Black Donnelly's - ITV2 Sponsorship Opportunity

Provided by ITV
The Sopranos meets ‘Crash’, set in Hell’s Kitchen.

Tell us about the Opportunity / What is it?

From the Oscar-winning creative team behind the movie Crash comes The Black Donnellys, a dark drama about four young Irish-American brothers living in New York's notorious Hell's Kitchen neighbourhood. The series, narrated by wannabe gangster and compulsive liar Joey "Ice Cream" - so named after a childhood incident involving ice cream - tells the story of the brothers' sudden initiation to the organized crime scenes of New York City when they are forced to take on the Italian mob.

How does it work?

This sponsorship opportunity consists of 13 x 60 minute programmes, plus repeats with 80” of accreditation per show. The show is currently scheduled to start Q3/4 2007. Mobile interactive bumpers are also available as well as possible ITV marketing support.

Who's used it in the past?

This is a new programme to the ITV schedule and has no previous sponsor associations. Take this opportunity to leave your mark in the minds of consumers.

Features / Benefits

80" of sponsorship accreditation will ensure message cut through and deliver adequate time to ensure your association with the show is registered. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 07 - 01 Nov 07DRIVE TRIALSPONSORSHIP / MEDIA
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