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The British Soap Awards - Sponsorship Opportunity on ITV1/2

Provided by ITV
Opportunity to sponsor the most popular awards programme on television.

Tell us about the Opportunity / What is it?

The British Soap Awards is the most popular awards programme on television. Now into its 10th year, The British Soap Awards 2009 promises to once again be one of the most exciting and revealing awards shows on TV. The show will be hosted by Phillip Schofield from the BBC Studios in White City, where the stars of Coronation Street, EastEnders, Emmerdale, Doctors and Hollyoaks will battle it out for the coveted prize of Best British Soap. ITV2 will then pick up on the behind-the-scenes gossip, from the red carpet arrivals to the aftershow shenanigans.

What is the Marketing Objective?

To build awareness of your brand.

How does it work?

This is a broadcast sponsorship package on ITV1 and ITV2 with mobile interactive bumpers, ITV marketing support and event sponsorship opportunities. Further coverage on ITV2 gives you the opportunity to extend your sponsorship message even further. The main event will air over 1 x 120-minute show on ITV1 holding 120" of sponsorship accreditation, plus 1 x 90-minute red carpet and aftershow party coverage on ITV2 holding 100" of accreditation. Also included is online & interactive sponsorship, mobile interactive bumpers and ITV marketing support (if available).

Who's used it in the past?

Highland Spring sponsored the Awards in 2006.

Features / Benefits

Become part of the most popular awards programme on TV. Sponsorship guarantees a prime position and maximum visibility to your chosen target audience, perfect for launching or re-energising a brand .

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Adults, Women.
25 - 34
35 - 44
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 13 May 09BUILD AWARENESSSPONSORSHIP / MEDIA
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