This idea is archived

The Guardian's Spring Fashion Handbook

Provided by Guardian Newspapers Limited
48 page section in Guardian Weekend covering the spring/summer shows and a comprehensive guide to the looks of the season.

Tell us about the Opportunity / What is it?

With ideas for the six months ahead, Guardian Weekend’s Fashion Handbook is the season’s must have guide to what’s in and what’s not, providing readers with an invaluable source of fashion tips. Edited by Jess Cartner-Morley, the 48 pages of extended coverage will feature a broad range of fashion, from street to couture, and include an extensive range of fashion and beauty features. 1) Spring & Summer trends from the catwalks 2) The latest in male and female fashion 3) Accessories and beauty trends 4) An interview with a leading designer.

What is the Marketing Objective?

Guardian Weekend provides you with access to cash rich consumers who care about the way they look and who are motivated to spend on fashion, beauty and luxury goods. The Spring Fashion Handbook offers the opportunity to target an exclusive and difficult to reach audience.

How does it work?

48 page section bound in to Guardian Weekend magazine.

Who's used it in the past?

Armani, Boss, Maxmara, Diesel, Chanel, Dior, Prada, Comme des garcons, Lacoste, Van Cleef

Features / Benefits

Edited by the award-winning Katherine Viner, Guardian Weekend provides you with a luxurious format ideal for the promotion of luxury brands. Guardian Weekend delivers an affluent, upmarket audience reaching 756,000 AB adults. It offers effective targeting and reaches greater numbers of this valuable market than any of the major consumer style magazines. In addition to this 584,000 (77%) of AB readers do not read any of the major style titles e.g. Vogue, Glamour, Red, ELLE, GQ, Harpers, Tatler, Vanity Fair, Esquire.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details760,000 ABC1 20-55 readers each week
LOCAL MEDIA / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Feb 06 - 28 Feb 06EDUCATE CONSUMERS
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