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The Matchday Media Valentine's Day Package!

Provided by Match Day Media Ltd
Reach a highly efficient captive audience of 500,000 men during the run up to Valentine's Day!

Tell us about the Opportunity / What is it?

Match Day Media is Europe's first trans-stadia TV network. A direct communication channel between advertisers, brand owners and match-day football fans. Match Day Media have created a package specifically aimed at advertisers who want to reach male audiences in the run up to Valentines Day.

What is the Marketing Objective?

Create front of mind recognition and brand awareness for your brand amoungst a group of male consumers who generally leave decision making and the purchasing of gifts for Valentines day to the last minute.

How does it work?

Match Day Media broadcast in top tier football club concourses across the UK. This package of activity is based on running 5 TV spots per game or 5 minutes of banner inventory per game, on the weekends immediately prior to Valentines Day. Your advert will be shown at football stadiums such as Manchester United, Everton, Derby, Aston Villa, Newcastle and many more.The beauty of this opportunity is that you can reach the male consumer whilst he is in a relaxed environment, making him more receptive to your campaign!

Who's used it in the past?

Match Day Media has carried brands like Logitech, Nike, Guinness, Audi, American Airlines, Phones 4u, Budweiser and many others. This is the first time that a package of this nature has been created.

Features / Benefits

Reach a large amount of men in the period immediately prior to Valentines Day. Their default option will probably be Interflora. This is a great opportunity to position your brand as a great alternative. Match Day Media have screens at the following stadiums, Celtic, Newcastle, Middlesbrough, Leeds, Bolton, Manchester Utd, Manchester City, Everton, Aston Villa, Derby, West Bromwich Albion, West Ham and Fulham.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k500,000+ men
16 - 24
25 - 34
35 - 44
Male
AB
ABC1
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL03 Feb 08 - 14 Feb 08BUILD AWARENESS
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