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The Men's Fitness Rough Track Triathlon 2008

Provided by Dennis Publishing Ltd
A sport event targeting a health and fitness orientated market with cross media opportunities. 1000 participants expected approx

Tell us about the Opportunity / What is it?

Men's Fitness magazine is a major men's lifestyle magazine with a readership of 490,000 and is enjoying its 11th consecutive ABC increase. There is an opportunity to sponsor the Men's Fitness Rough Track Triathlon event taking place in Sept 2008. Together with Human Race we're bringing to life an exciting event that mirrors the editorial tone and style. In its 3rd year, it will involve 2 events, Triathlon & Dualalon with 2 different levels - tri-out & elite. The event & pre-promotion activities offer excellent branding and sampling opportunities to a hard to reach audience.

What is the Marketing Objective?

Build brand awareness with a highly affluent audience participating in the fastest growing sport in the UK.

How does it work?

Activity within 8 issues of Men's Fitness starting from April 2008's issue, which includes editorial and promotional coverage. This will be used to drive entrants to the event and general information regarding the Triathlon. There will also be emails sent to the Dennis Publishing database to drive entry and a further 59,000 mail outs will be sent to Human Race registered Triathletes.

Who's used it in the past?

In its first year 2006, Rough Track Triathlon received advertising and sponsorship from the following brands: Red Bull, Tri and Run UK, Sennheiser, Merrell, Blue Seventy, Scope Charity, Buff and Real Shaving Company. In 2007 Wilkinson Sword, Olympus, Merrell and Tri & Run all came afford as partners for this unique brand awareness driving opportunity.

Features / Benefits

A perfect opportunity to brand, sample and trial your products to an affluent audience with a high disposable income who isn't afraid to spend it. Gain positive association with a Health and Fitness brand which is a core component of the reader's life. Get involved in a title that has been one of the greatest success stories in the men's magazine market over the last 5 years. Finally target a responsive consumer - with over 59% of Men's Fitness readers having purchased products or services as a result of advertising in the magazine.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details490,000 + high value readers
16 - 24
25 - 34
35 - 44
Male
AB
MAGS / CONSUMER
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 08 - 31 Oct 08BUILD AWARENESSDIRECT MARKETING
EXPERIENTIAL
SAMPLING
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