This idea is archived

The most seen banner location in Manchester City Centre

Provided by Plakativ Media Ltd
The largest banner in Manchester is situated on the ring road with 3.2m vehicles per month heading into the city and the airport

Tell us about the Opportunity / What is it?

This giant banner is located head on to three lanes of heavy traffic using the extremely busy Manchester ring road. Located at the junction of Trinity Way and A6 Chapel Street this location also offers extended dwell time as traffic regularly queues past the site. It is also head on to vehicles travelling to Old Trafford, home of Manchester United as well as the airport.

What is the Marketing Objective?

This high profile location is unmissable and offers tremendous impact as part of any OOH campaign.

How does it work?

Outdoor advertising is an impactful and unique way to communicate with your consumer. Unlike other forms of advertising the consumer is not required to ' turn a page' or 'switch a channel'. It is engaging and and in your face, sitting well in our everyday lives as we all spend more and more time out of our homes.

Who's used it in the past?

Previous high profile clients include Nissan, Ikea, the Moroccan Tourist Board, Vauxhall and Confused.com

Features / Benefits

This is quite simply the most seen banner in Manchester, with 3.25 million contacts per month, a higher vehicle count than any banner location in the city.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k3.25 million vehicles per month. Communters, office workers
25 - 34
35 - 44
Female
Male
AB
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBUILD AWARENESS
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