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The Royal - ITV1 Sponsorship Opportunity

Provided by ITV
Set against the colourful tapestry of the swinging sixties, ITV1's entertaining medical drama returns for its 8th series.

Tell us about the Opportunity / What is it?

The Royal, ITV's successful spin-off from Heartbeat, is an entertaining medical drama set against the colourful tapestry of the swinging sixties, taking the prime time Sunday evening slot. The last series averaged 8.5 million viewers and a 37% share. This is your opportunity to sponsor the successful series which is returning for it's 8th series.

How does it work?

The package will consist of 6 x 60 minute shows on ITV1 primetime. Mobile interactive bumpers are available to support your campaign. These bumpers allow viewers to access additional information to further their enjoyment and involvement through additional content, voting mechanisms, polls, competitions and games. This will help you to create a deeper brand experience and establish a dialogue with the viewer.

Who's used it in the past?

In 2006 Radox were the sponsor for The Royal.

Features / Benefits

Sponsorship guarantees a prime position and maximum visibility to your chosen target audience, perfect for launching or re-energising a brand .

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kAverage of 8.5 million viewers
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 07 - 20 Oct 07BUILD AWARENESSSPONSORSHIP / MEDIA
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