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The Truth About Boy Bands - ITV2 Sponsorship Opportunity

Provided by ITV
A 90' special for ITV that covers the highs and trawls the depths of this remarkable music genre.

Tell us about the Opportunity / What is it?

ITV are bringing viewers a 90 minute special which covers the highs and trawls the depths of the remarkable music genre that is 'the boy band'. This will be a big, bold, fun documentary which focuses on pop nostalgia from the likes of Take That, Boyzone and Westlife. Find out where it all started and where it all went wrong.

How does it work?

This will be a one-off 90 minute show on ITV2, ITV are offering you the chance to become the shows sponsor. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Who's used it in the past?

This is a brand new programme to the ITV schedule and therefore carries no previous brand associations. This is the perfect opportunity for you to leave your mark on the minds of consumers.

Features / Benefits

Maximise your visibility to your target audience. Sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-34 Year olds
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL23 Jun 07 - 24 Jun 07BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC / POP
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