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Titan Station Sponsorship takes ownership of entire rail station

Provided by Titan Outdoor UK
Dominate the station and capture the imagination of and affluent, reponsive audience

Tell us about the Opportunity / What is it?

Sponsorship is the opportunity to dominate all rail formats within the station concourse. Sponsorship of key stations ensure that brands are seen by all who enter the main concourse.Station concourses act as a social hub and gateway into major city centres, attracting a high footfall of affluent people. This is an opportunity to make a real impact, be innovative and create a new dimension to an advertising campaign. The various formats available mean that campaigns can be truely unique creating advertising messages that generate PR and word of mouth opportunities.

What is the Marketing Objective?

Sponsoring of rail stations are ideal for brands that want to create a new and innovative campaign that will capture an affluent audience within the heart of city centres. This opportunity can be used as part of an intergrated media campaign, or as a way of raising brand awareness within key areas of importance. This is a very flexible opportunity and allows brands freedom to create something new and different .

How does it work?

Dominations include a mixture of traditional formats such as 4 and 6-sheets, highlights and status to new oppotunities such as full corridor wraps, banners, floor media and exhibition stands. These can be effective for short term awareness, or a longer branding campaign dependent on the objectives.

Who's used it in the past?

Expedia wanted to use innovative media to increase exposure and engage the audience to get them excited about Expedia. They booked a corridor wrap over a 3 month hold at the Waterloo corridor that links the Waterloo & City line with the main platforms. The wrap transforms the area into a bright inspiring experience creating impact, interest and a diversion form the daily commute. Expedia maximises brand awareness as the motto of 'Let-yourself-go' is emphasised through the inspiring creative and grabs commuter's attentions creating escapism from their day to day routine.

Features / Benefits

Titan will work with you to produce a tailor made solution to effectively meet your campaign objectives. Titan's in-house studio and production can work in conjunction with you to produce creative sponsorships. Floor Media are vinyl graphics applied to concourse floor in high traffic areas. This adaptable format can be placed strategically as a directional tool. Corridor wraps are floor to ceiling wraps including floor media & standard rail formats that have extensive scope for creativity. Banners or pennants are unique to each station guaranteeing premium quality locations

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAll adults,ABC1 commuters/travellers
25 - 34
35 - 44
Female
Male
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATURESPONSORSHIP / MEDIA
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