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Title Sponsorship of the 2015 Glasgow Comedy Festival

Provided by Glasgow Comedy Festival
The Glasgow Intl Comedy Festival, now in its 13th year, has established itself as the biggest comedy festival in Europe.

Tell us about the Opportunity / What is it?

The GICF, now in its thirteenth year, has established itself as the biggest comedy festival in Europe. We're looking for a title sponsor for the 2015 event running from 12-29 March next year. More than 78,000 tickets were sold for over 424 performances in 46 venues over 23 days in 2014. The line-up for 2015 is already shaping up to be one of the best yet, with confirmed headliners including Jimmy Carr, Dylan Moran, Stewart Lee, Al Murray and Simon Amstell with many more to be announced.

What is the Marketing Objective?

This is a massive brand awareness opportunity. A record amount of press coverage was gained in 2014, achieving 713 pieces of coverage in 249 outlets across the campaign, compared to 520 items across 198 outlets in 2013. Outdoor marketing campaigns were live all over the city including the Subway, Glasgow Airport, Buchanan Bus Station plus prominent sites supported by Glasgow City Marketing Bureau. Partnerships with Virgin Trains, United Airlines and First Bus deliver further branded exposure. Media partners include the Herald & Times Group, Clyde 1 and BBC Scotland.

How does it work?

In the way that Tennent's Lager has made great use of its ownership of 'T in the Park', we are offering a brand the chance to rename the GICF for their benefit. It can be as simple as "The BRAND NAME Glasgow International Comedy Festival" (like Magners did for four years) or something more creative that plays on a name, eg: Comedy-Cola, The Big Tango etc. The package also includes total re-branding of marketing collateral, advertising campaigns, media releases, online activity entirely in your brand livery as well as product sampling and experiential opportunities.

Who's used it in the past?

Magners

Features / Benefits

We're a big event with heavy-weight media partners. Last year we got over four million pounds worth of column inches and airtime around the UK and abroad. For a sponsorship fee of just £75k, the PR value on its own makes this a seriously juicy opportunity. A great opportunity to engage with a new breed of ABC1 city consumers, who are open-minded, connected, spontaneous, eager to snap up goods and services with a positive attitude towards Scottish culture

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
25 - 34
35 - 44
45 - 54
Both
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
12 Mar 15 - 29 Mar 15BUILD AWARENESSSPONSORSHIP
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