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2015 Title sponsorship of the British Rally Championship

Provided by British Rally Championship
Title Sponsorship: Target ABC1&2 Males via dynamic Brand association with TV, National Press, PR and Mutimedia Coverage.

Tell us about the Opportunity / What is it?

A unique opportunity to affiliate your brand with Great British motor sports heritage. TV and media cover seven classic race events/locations staged on a mix of city roads and off-road terrain in England, Scotland, Wales and Ireland. Bespoke packages include exclusive title sponsorship with full rebrand/naming rights to range of endorsement and branding opportunities: rally cars, apparel, online, print, signage, exhibitions/shows to store promotions. Other: hospitality, corporate entertainment packages, exclusive access all area passes / standalone rally experience days.

What is the Marketing Objective?

To engage with an active young male audience that is a dedicated and active motor sport fan, who enjoys the thrilling spectacle of speed in all-terrain, all-weather locations. To capitalise on the power and emotional exhilaration of the British Rally Championship (BRC) to influence consumers perception of your brand/company by positive association with this extreme outdoor sport and the adoption of big brand behavior. BRC endorsement adds value via sporting heritage and links its superiority in the field of motorsport.

How does it work?

Full impact of brand exposure on the stand-alone BRC Motors TV programme for the exclusive title. TV syndication extends to a worldwide reach of over 800 million homes. News edits from each event are available to regional, mobile and online media. Dependent on your level of investment and package configuration, your brand is aligned with the BRC and promoted pre event, during event and post event on cross platform media: TV, radio, press, on-line, extensive social media opportunities, mobile app, and/or including race apparel, vehicles, signage, print and competitions.

Who's used it in the past?

Since adopting title sponsors in the late 1970s, the British Rally Championship has had; Rothmans, Shell, Mobil, Top Gear, Pirelli, Kwik-Fit, Tesco and Dulux and all benefited from the extensive national and international coverage of the series. Other tailored sponsorship packages have been undertaken by the likes of John Mills Ltd, NGK Spark Plugs and Stena Line Ferries.

Features / Benefits

7 seasonal live action-packed and freely accessible events with fan attendance 20,000 average per event (circa 150,000 per season): male ABC1s, of which 45% are aged between 16 and 30, 33% between 31 and 45 with a 73/27% male/female split (on the increase). Product exclusivity is given and the British Rally Championship organise corporate experience and team building programmes, exclusive drive days and money can't buy VIP away weekends.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-45 yr olds in UK & up to 850m homes worldwide
25 - 34
35 - 44
Male
ABC1
C2
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSEVENTS
PUBLIC RELATIONS
SPONSORSHIP / SPORT / MOTORSPORT
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