This idea is archived

Top Chefs on UKTV Food

Provided by ids
Let the nations favourite celebrity chefs cook you a sofa supper like no other.

Tell us about the Opportunity / What is it?

The chance to sponsor some of UKTV Food's Top Chef's including Jamie Oliver, Nigella Lawson Rick Stein, Gary Rhodes, Floyd, Delia Smith, Two Fat Ladies, Friends for Dinner.

What is the Marketing Objective?

Raising brand awareness.

How does it work?

Potential sponsor to have credits around all Tops Chefs content on UKTV Food over 12 months during the following times:- Monday to Friday: 2100 - 2200. Repeated: 0900-1000, 1330-1430, 1730-1830.

Who's used it in the past?

Brand to have been associated with this opportunity in the past include Bertolli and Colgate.

Features / Benefits

Becoming a sponsor on Top Chefs gives a potential advertiser the chance to associate itself with some of the biggest chefs in television and a share of the 3.5m viewers UKTV Food reaches a month, of which 1.8m are ABC1.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k3.5m UKTV viewers, 1.8m being ABC1
25 - 34
35 - 44
Female
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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