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Total Reach-combining the strengths print and online

Provided by Newsquest Media Sales
Total Reach with Newsquest media sales.

Tell us about the Opportunity / What is it?

Total Reach is a new initiative from Newsquest Media Sales combining the strengths of our print and online portfolios. The Newsquest online network has an ABC audited audience of 3.5m unique users and 31 million page impressions per calendar month. The audiences for each channel are distinct, providing the opportunity to extend reach in any given geography. Combining Newsquest media channels will unlock the nation's markets by delivering Total Reach.

How does it work?

Combining different medium's whilst using traditional purchasing channels is the key, Total Reach simplifies media planning and buying. Newsquest delivers to target audiences through print and online, reaching either defined segments or a widespread audience across a selected geographical area. The legacy of the newspaper brand combined with an ever growing and exciting medium in digital is a unique package for national advertisers. We will help you with a smooth and efficient media campaign delivering a large, diverse audience; 3.5m unique users and 13.1 million readers.

Who's used it in the past?

Total Reach builds upon the established tactical role of regional press advertising and the growing pedigree of our digital sales. Our integrated Procter & Gamble Bold campaign was third in the Campaign Book of Lists for best regional media campaign.

Features / Benefits

News is being consumed in multimedia form; our readers can read on paper or online and receive quality local content. Flexible creative opportunities exist in eye catching rich media which maximises consumer engagement. Transparent pricing makes planning and buying easier. Traditional print readers are being joined by a growing online audience who recognize the value of and engage in local news- content that you can't receive anywhere else. Our web trafficking team ensure campaign delivers maximum efficiency whilst reporting on progress and post campaign analysis.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k3.5 million unique users
25 - 34
35 - 44
Female
Male
AB
LOCAL MEDIA / NATIONAL
LOCAL MEDIA / REGIONAL
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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