Give 100k people the best pint of their lives as the official pint partner of Tough Mudder UK (beer/ cider/ other pint/ bottle).
Tough Mudder events are hardcore 10-12 mile obstacle course challenges designed to test
your all-around strength, stamina, mental grit and camaraderie. With the most innovative obstacles and over 1.5 participants globally to date, Tough Mudder is the premier obstacle course series in the world. Tough Mudder are offering brands a fantastic opportunity to own the alcoholic beverage category across Tough Mudder UK events and after parties.
Sampling, brand awareness, sales, digital engagement
Pint partner will receive extensive branding at the event, digital exposure and opportunity to sample to participants.
Strongbow, Ginger Grouse, Dos XX (US), VB (Australia), Lion (Australia), Bitburger (Germany)
- Exclusive pouring rights on site at Tough Mudder events and after parties.
- Opportunity to sample to 130k participants as their finish chute pint
- Extensive branding on-site (finish chute, bar, event village, obstacle, finisher T shirts)
- Digital exposure on Tough Mudder Facebook (550k likes, weekly post reach 2.1m), emails (450k database), YouTube (average 30k views per video) and website (400k unique visitors per month).
<
<