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TV Ad Replacement in London Pubs and Bars

Provided by Half Minute Media
Automates seamless insertion of targeted advertising during the commercial breaks on Live TV in venues with large audiences.

Tell us about the Opportunity / What is it?

Half Minute Media automates seamless insertion of advertising during the commercial breaks on live TV, in venues where large target audiences gather. Our ads feature prominently at the largest and highest profile bars and venues for travellers, party goers and sport fans. The system allows automated control of ad insertion by replacing broadcast adverts across all channels.

What is the Marketing Objective?

Brand Awareness, Lead generation

How does it work?

Unlike conventional TV options our inventory is screened across all broadcasts. Therefore one contract buys all key events and peak times across all major channels. With many of these ad breaks occurring during high profile sporting fixtures and peak trading hours, advertising can be expensive. We offer key advertising at a fraction of the cost of traditional TV.

Who's used it in the past?

O2, Easy Group,Capita Education, Contiki, DownUnder Insurance, Flight Centre, Intrepid Traveller, MoneyGram, Sail Croatia, Toast, Top Deck, Virgin Trains,Tucan Travel, check out our website for a full list.

Features / Benefits

Adverts running all day, everyday. Each ad appears in every second ad break. Reaching 400,000 monthly. Bars reach full capacity at least 3 times a week and during all major sporting events. Ad will appear on all TV's and large screens

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 550,000 18-35 yr olds per month.
16 - 24
25 - 34
Male
AB
ABC1
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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