This idea is archived

UK's leading producer of live jazz, world and new music events

Provided by Serious Organisation
Events include the London Jazz Festival, New Africa concerts, one-offs by leading artists as well as bespoke to brief

Tell us about the Opportunity / What is it?

Serious produces a year round programme of activity including the London Jazz Festival. We have a number of sponsorship opportunities available across the breadth of our work which can be tailor made to meet specific objectives, and can work with clients to identify the concert, series or festival with most synergy for a target audience. Examples of London Jazz Festival sponsorship include associate sponsorship of the festival, or title sponsorship of a particular strand such as the FreeStage programme or family and education work.

What is the Marketing Objective?

Brand Awareness; Brand association; Audience engagement; Corporate Hospitality; Engaging with CSR values; Product sampling; Employee engagement; Experiential marketing.

How does it work?

Benefits can include, but are not limited to, logo accreditation on marketing materials, ambient media, online presence and a link to sponsor website, experiential opportunities and numerous entertaining and hospitality opportunities (including ticket allocations and invitations to VIP receptions).

Who's used it in the past?

Previous sponsors of our work have included Unilever, EDF Energy, Castel Wines, Bank of America, Pizza Express and bmi. Current London Jazz Festival partners are BBC Radio 3 (title sponsor), EFG International, Universal Classics and Jazz, City Inn and Jazzwise. "Professional, impeccably planned, matched to client's requirements." Unilever

Features / Benefits

An association with Serious provides sponsors with an association to an innovative artform and the chance to communicate directly with a discerning target audience, linking brands with unique and exciting live experiences.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 Adults 25-54
35 - 44
45 - 54
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / ARTS
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