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UKTV Gold - Family Entertainment Strand 'The Big Night In'

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Sponsor this family favourite on UKTV Gold, showcasing our unmissable new Saturday night line up of top comedy, drama and film!

Tell us about the Opportunity / What is it?

Sponsor this family favourite on UKTV Gold, showcasing our unmissable new Saturday night line up of top comedy, drama and film!. The night starts with family favourites such as Doctor Who, The Lenny Henry Show and My Family. The night then finishes with a must see movie, titles include Hard Rain, Black Hawk Down, Billy Elliot and Men in Black. The big Night In provides an entertaining family environment. The weekend definitely starts here!

What is the Marketing Objective?

Increase awareness and increase loyalty of your brand.

How does it work?

Sponsors will receive 10 second sponsorship credits run 8 times per hour. The programming runs for 12 months, on air at peak evening time from 1900 -2300.

Who's used it in the past?

This is a new opportunity.

Features / Benefits

UKTV Gold is one of the biggest channels in satellite and cable television, viewed by nearly 60% of all 16-54 adults over any three month period. UKTV Gold also holds audiences on average longer than other terrestrial or satellite/cable channels and enjoys the highest levels of mutual viewing across leading channels... perfect for reaching the lucrative family audience of 'The Big Night In'!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kviewed by 60% of all 16-54 adults over any 3 month period!
10 - 15
25 - 34
35 - 44
Both
ABC1
C2
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITYSPONSORSHIP / MEDIA
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