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Unique opp to partner Island Records 50th Birthday Celebrations

Provided by Universal Music
Incredible opportunity to sponsor Island's 50th birthday celebrations with life changing gigs, art, cinema & amazing music.

Tell us about the Opportunity / What is it?

Island Records is the most prestigious record label in the history of British music. In 2009, Chris Blackwell, founder of Island Records, has agreed to oversee a festival of music, cinema, photography and memorabilia involving Island artists from Amy Winehouse to U2. Island's 50th celebrations present a unique opportunity to capture youth, family and passionate music loving audiences as they experience life changing gigs, art, cinema and exceptional music. This includes 5 one off events, TV bumper branding of events (ITV, SKY), photo exhibition, film festival, online & more

What is the Marketing Objective?

Unique opportunity for a brand to build affinity with this prestigous celebration: - Sponsorship is a great way to engage in a dialogue with your consumers, staff and stakeholders in an environment they are passionate about. - Build brand awareness, - Drive brand trial, - Support new product launches.

How does it work?

Fully bespoke packages can be organised incorporating the elements below: 5 - 7 nights at Shepherds Bush Empire (May 09) with in-venue branding, sampling / pourage, branding on all comms supporting event, web/mobi/casting / LIVE streaming of event, screenings in Shepherds Bush Green, 20 VIP tickets per sponsor plus ownership of aftershow party. TV bumper branding of Shepherds Bush events (Channel 4 / ITV / Sky) or exclusive online OR mobile partner branded live web. Island 50 Film Festival bumper sponsorship. Online with Island 50 website. Plus, money can't buy prizes.

Who's used it in the past?

This is a unique one off celebration for a brand to be involved with.

Features / Benefits

- Association with one of the most prestigious record label in the history of British music. - Fully bespoke package can be created for your brands. - Unique opportunity to capture youth, family and passionate music loving audiences.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsDMail - 4m branded inserts in Island albums / 1m TV Viewers
25 - 34
35 - 44
Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Mar 09 - 30 Jul 09BRAND ATTITUDEEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / POP
SPONSORSHIP / MUSIC / ROCK
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