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Reach 100,000 households in Kent with Printed Wrap Advertising

Provided by KM Group
The only UK paid-for regional press titles to offer Printed Polythene Wrap message delivery across the Kent county.

Tell us about the Opportunity / What is it?

KM Group is a heritage brand in the County, with over 150 years of publishing experience and have developed innovative and dynamic marketing ideas to reach the consumer population. Polybagging is environmentally favourable, great with our vendors and allows each publishing center to produce a multi product high-value readership pack each week, with loads of targeted niche supplements coupled with the core 'bought' product.

What is the Marketing Objective?

Encouraging trial and front of mind attitude.

How does it work?

Polybagging is seen by every consumer whether they are buying the newspaper or not, also seen at the news stands and other points of purchase. It has a high visual impact and could enhance subliminal thought.

Features / Benefits

Excellent for brand marketing. The wrap will be seen by every consumer whether they are purchasing the newspaper or not. Excellent point of purchase presence. Sampling, onserting and cross promotions within the core publishing product can enhance the possibilities presented by this opportunity.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWeekly regional newspapers with ABC circulation of 124,905
35 - 44
45 - 54
Female
Male
ABC1
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
SouthAll YearDRIVE PENETRATIONSAMPLING
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