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Weather.co.uk Online Advertising Opportunities

Provided by Media Initiatives Group
The UK's leading weather forecast and information website

Tell us about the Opportunity / What is it?

Weather.co.uk offers current conditions and forecasts for 2,900 locations in the UK and covers all major cities-worldwide. The site also features a postcode search-that allows users to obtain weather information for the postcode of their choice, 10-day and around-the-clock forecasts, and high-quality maps covering both the UK and all world regions. Additionally, the "Work, Rest & Play" section focuses on leisure and professional activities and presents the user with relevant maps and an explanation on how to use the maps for planning of various activities.

What is the Marketing Objective?

Target affluent 21-50 year olds who check weather.co.uk daily for the latest weather information.

How does it work?

There are a number of advertising routes you can buy into including standard ad formats such as banners, skyscrapers and Multiple Process Units (MPUs). These are most frequently bought in impression bundles (i.e. the number of times an advert appears on screen). eType also offers integrated video advertising and site sponsorships that create maximum impact. Advertising can also be bought to run during a specific time period, to coincide with a public holiday, event or product launch.

Who's used it in the past?

Virtually every big brand name in the world has advertised on our premium network at one point or another. For more information about the range of opportunities we have available, contact a member of our team.

Features / Benefits

Target a full range of consumers in a trusted environment they visit daily.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.5 mil unique users & 19 mil page impressions monthly
25 - 34
35 - 44
Female
Male
AB
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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