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Who Wants To Be A Millionaire - Your chance to be a winner!

Provided by 2waytraffic International
Its the 10th year anniversary of Millionaire in 2008 and welcomes all enquiries about promotional and licensing opportunities

Tell us about the Opportunity / What is it?

In 1998, the first WWTBAM was shown and it totally changed quiz shows forever. It was the first to have a top prize of £1 million. The creative liveliness made it an instant hit and a ratings winner, with 19.2 million being the record TV audience. WWTBAM is now shown in over 106 countries worldwide. There have also been successful celebrity and junior versions of the quiz. Now WWTBAM is available as a promotional license, this is the hottest quiz license. Be the fastest finger and contact us for a meeting to discuss all the options available.

What is the Marketing Objective?

Work with forward thinking brands Maintain WWTBAM as the top quiz show Find a relevant partner Build loyalty with the audience of this great show.

How does it work?

WWTBAM is one of the best TV quiz shows in the world, and this is an opportunity for your brand, or client to get involved with the ever-successful promotional licenses. The opportunities are endless; we are always looking for new suggestions so get in touch! You will be receiving a well trusted and highly recognisable brand that has been in UK’s living rooms and homes for over 8 years. The key terms have become standard phrases that are used in everyday like: 'can I phone a friend", is that your final answer and can I ask the audience'. This shows the appeal of WWTBAM.

Who's used it in the past?

WWTBAM has been used for promotions and partnerships across all sectors and media channels. Examples are: The Sun, News of the World, boardgames and computer manufactures each format selling over 1 million copies since going to market , The FA, Playstation, PS2 and Network Q. You do not need to take a 50:50, as we believe that the odds for a successful campaign are in your favour.

Features / Benefits

All our partners have seen an increase in sales, awareness and gained instant recognition from customers by linking with the world's most popular quiz show. Promotional licenses can be used across all media onpack, online, DVD, mobile, SMS, interactive media, call TV and IPTV. WWTBAM provides the format that can be used for traditional and new technologies. Perfect for forward thinking brands.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReaching an audience of over 9 million people!
35 - 44
45 - 54
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITYSALES PROMOTION
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