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You Are What You Eat - Associate with this much loved TV show!

Provided by 2waytraffic International
A no-nonsense healthy lifestyle brand and Channel 4 TV series promoting long-term holistic well-being and general nutrition.

Tell us about the Opportunity / What is it?

Licensing or promotional partnership utilising the YAWYE brand and assets to enhance sales, sampling or launch of healthy food, exercise, and lifestyle products. 82% of the British public are aware of the TV show and brand (MORI Feb 2006). YAWYE is a trusted and positive brand which demystifies healthy food and lifestyle choices by cutting through the media jargon with a straight-forward message. YAWYE's USP: a long-term lifestyle change, NOT a faddy, unsustainable diet. Association with the YAWYE brand promises to deliver cut-through to consumer.

What is the Marketing Objective?

Use YAWYE to promote the healthy message of the product or event, increasing brand awareness, encouraging trial, and ensuring first time and repeat purchase. By educating the consumer about the health benefits, YAWYE inspires individuals to take responsibility for their well being, and that of their family. Our current licensing and promotional partners have seen phenomenal sales results, espically in publishing, kitchenware and food sectors.

How does it work?

Licensing YAWYE for a promotion or YAWYE range of products, you receive a well-recognised and trusted brand which has been in UK living rooms for over 2 years. Consumers, especially mums and dads, understand YAWYE's universally relevant and realistic ethos behind maintaining a healthy lifestyle. All assets are accessed through the YAWYE On-line Style Guide for ease of design.

Who's used it in the past?

Rice Dream and Soy Dream - brand on over 1 million packs with a competition to win from a prize pool of £350,000 worth of YAWYE merchandise. Increased rate of sales and repeat purchase. Post-It Notes - brand both on-pack and on-line to encourage bulk sales of stationery in New Year. Proof up sales from same period last year. In addition, our current licensing partners include: Sun Valley Nuts, Seeds and Dried Fruit; Florette; Russell Hobbs; Northumbrian Fine Foods; Penguin Books; Virgin Books; Brooklands Group Magazines; plus many more!

Features / Benefits

YAWYE began as a Channel 4 TV series in 2004 and quickly tapped into the nation's growing awareness, concern and interest in eating habits and lifestyles and what the effects are really having on our bodies. Currently in its 4th successful series, YAWYE re-educates the consumer by demystifying and explaining all the mixed health messages and reports in the media. With a hugely successful licensing programme behind it, YAWYE is a tangible brand that encourages the consumer to interact with, and take responsibility for, their well-being.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details82% of the British public are aware of the TV show and brand
25 - 34
35 - 44
45 - 54
Female
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearEDUCATE CONSUMERSSALES PROMOTION
SPONSORSHIP / MEDIA
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