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You Magazine Food Collections: Healthy Eating

Provided by Associated Newspapers
Engage with a vast female audience keen on entertaining and trying new recipes.

Tell us about the Opportunity / What is it?

Promote your brand via either traditional display advertising or advertorials. There is also the opportunity to use inserts and/or poly bag advertising. The Healthy Eating Collection will comprise a 24-page full colour guide, running in the back half of You magazine. It will contain mouth watering recipe ideas and good-for-you drinks offering timely inspiration to maintaining a balanced and flavoursome diet.

What is the Marketing Objective?

Reaching a vast food-loving audience within an engaging environment. Making your brand synonymous with high quality, inspiring foodie features.

How does it work?

The Healthy Eating collection is running on the 3rd Sunday in January when readers will be searching for inspiration to keep their New Year lifestyle resolutions on track. Over 3 million You readers talk to other people about healthy living - and they are most likely to do so around this time, thus further increasing your brand communications.

Who's used it in the past?

Clients appearing in the previous Healthy Eating Collection include: Marks & Spencer, Asda, St Ivel, Warburtons, Tilda Rice, Seeds of Change, Yeo Valley, Welch's and Alpro.

Features / Benefits

The Healthy Eating Collection uniquely offers a mass audience and a tightly focussed editorial environment.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.6 million ABC1 women aged 35+
35 - 44
45 - 54
Female
AB
MAGS / CONSUMER
NATIONAL PRESS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL29 Jan 08BRAND STATURE
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