Yours Recommends - a new & exclusive service to advertisers
Provided by Bauer Media
Opportunity for brand endorsement & consumer product feedback from readers of Yours magazine - a fortnightly mag for over 50s.
Tell us about the Opportunity / What is it?
Yours is a fortnightly lifestyle magazine and website targeting women aged 55 and over. It covers many of the issues and interests of women in this age range - health, relevant news, fashion and beauty that is affordable and wearable. Yours Recommends is a new and exclusive service to advertisers where brands can test your product, readers will give feedback and assuming favourable feedback, entitles your product to carry a seal of approval from Yours.
What is the Marketing Objective?
Brand endorsement from testing your product with readers of Your magazine.
How does it work?
Recruitment phase will enlist a sample panel consisting of 1000 readers ('super testers'). Recruitment will be via a page advertorial in Yours magazine and on Yours.co.uk. These advertorials will give you the opportunity to talk about the product about to be tested. Super testers to be sent 6 product items in order to pass on to 5 friends. The key question is if they would recommend the product to friends. Pending approval, the brand will receive a page advertorial, editorial featuring resulting test campaign and the 'Yours Recommends' seal can be used in future campaign.
Who's used it in the past?
Please contact a member of the Bauer Media team for details of previous brands testing their products.
Features / Benefits
Yours is the biggest selling and most influential fortnightly for the 50+ woman. Yours delivers unparalleled engagement with this powerful, responsive and yet hard-to-reach audience. Advertisers will benefit from: - Media inventory with campaign longevity - Yours endorsement via Yours Recommends seal of approval which can be used in future marketing activity
- Real reader endorsement within the magazine and online - Real reader feedback - Usable data - Sampling to targeted and highly sympathetic group - Word of mouth referral. Download attachment for further details.