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ProgrammaticThe Unstoppable rise of programmatic...

Thanks to the programmatic approach, growth is back on the agenda for the ad industry. In this white paper, VisualDNA explains why the adoption of programmatic will be faster and further-reaching than most people think, especially for video and other high-value inventory. In 2015, the combination of programmatic approaches and new data sets will help brand spend become smarter and more targeted for greater return on advertising.

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