// Fri 18th
Due to phenomenal success, leading Out of Home media owner, Admedia, have announced the expansion of Admedia Nexus - the first large format landscape digital network to connect the UK's top 20 conurbations.
Admedia have launched two brand new high footfall sites, Reading West and Heston East, on the 14th August, bringing the Nexus network to a total of 18 screens.
Both sites - utilising the latest in full-motion-technology - are key locations on the M4 motorway, connecting London with the West Country and South Wales, and include top conurbations Bristol and Cardiff. The route is used by millions of motorists each week and is one of the busiest in the U.k where thousands of motorists stop weekly.
The initial full-motion network of 16 digital 48 screens across top motorway service areas went live on the 10th April and has since delivered a range of innovative campaigns by top advertisers including O2, Confused.com, Renault, 20th Century Fox and Paulton's Park.
The launch of the new sites coincide with the busy summer school holiday period, where millions more families use the motorway service areas during staycations, journeys to family and friends as well as day trips. In a recent family research report conducted by Admedia in conjunction with YouGov and Market Management (2017), 77% of families stop at a motorway service area at least once during a 90 minute journey. Families are just one of the 6 key audiences including SME, travel & tourism, entertainment and leisure, motoring and CTN, that motorway service areas are known to attract.
Partnering with the leading digital OOH technology companies in the UK, Admedia Nexus uses cutting edge digital technology allowing advertisers to take advantage of dominant locations and long dwell times associated with motorway service areas. This maximises the opportunity for interaction, including delivering augmented reality and social media amplification.
Phil Daniel, Managing Director Marketing & Sales, Admedia, comments:
"We have been thrilled with the reaction Nexus has received from the market and are pleased that we have been able to respond to the demand for more sites so quickly. With both sites being able to display full motion the network continues to respond to the markets desire for incremental audience, full creative freedom and national scale."
For further information, please contact Emma Bryne at Admedia on 020 7927 8272 or firstname.lastname@example.org