![Martin Shellaker Director at SMP - Creative Marketing Agency Martin Shellaker Director at SMP - Creative Marketing Agency](/content/6255/Live/picture/smp creative brief martin shellaker.jpg)
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By Martin Shellaker // Fri 21 st December 2012
It never ceases to amaze me that despite the countless volumes of research highlighting that 70% (or more, depending on which research you read) of purchase decisions are made at the point of sale tha...
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![Creating a win, win, win situation in retail really is possible, Martin Shellaker getmemedia.com Creating a win, win, win situation in retail really is possible, Martin Shellaker getmemedia.com](/content/6322/Live/image/SMP new logo.jpg)
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![Martin Shellaker Director at SMP - Creative Marketing Agency Martin Shellaker Director at SMP - Creative Marketing Agency](/content/6255/Live/picture/smp creative brief martin shellaker.jpg)
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By Martin Shellaker // Mon 10 th December 2012
Historically marketing communications campaigns, at least creatively, have always been led by advertising agencies where typically the solution is a 30 second movie extolling the virtues of the brand....
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![The power of promotional marketing, Martin Shellaker getmemedia.com The power of promotional marketing, Martin Shellaker getmemedia.com](/content/6295/Live/image/smp logo.png)
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![Martin Shellaker Director at SMP - Creative Marketing Agency Martin Shellaker Director at SMP - Creative Marketing Agency](/content/6255/Live/picture/smp creative brief martin shellaker.jpg)
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By Martin Shellaker // Thu 22 nd November 2012
A recent article on IGD Analysis highlights that "retailers are no longer adopting a ‘me too‘ approach in private label development. Increasingly, they are bringing innovative product conc...
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![Retailers renewed passion for private label is a good thing Retailers renewed passion for private label is a good thing](/content/6259/Live/image/smp logo.png)
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