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martin shellaker (Director at SMP - Creative Marketing Agency)

Martin Shellaker Director at SMP - Creative Marketing Agency
By Martin Shellaker  //  Fri 21st December 2012
It never ceases to amaze me that despite the countless volumes of research highlighting that 70% (or more, depending on which research you read) of purchase decisions are made at the point of sale tha...
Creating a win, win, win situation in retail really is possible, Martin Shellaker getmemedia.com
Martin Shellaker Director at SMP - Creative Marketing Agency
By Martin Shellaker  //  Mon 10th December 2012
Historically marketing communications campaigns, at least creatively, have always been led by advertising agencies where typically the solution is a 30 second movie extolling the virtues of the brand....
The power of promotional marketing, Martin Shellaker getmemedia.com
Martin Shellaker Director at SMP - Creative Marketing Agency
By Martin Shellaker  //  Thu 22nd November 2012
A recent article on IGD Analysis highlights that "retailers are no longer adopting a ‘me too‘ approach in private label development. Increasingly, they are bringing innovative product conc...
Retailers renewed passion for private label is a good thing

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