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andy sutherden (H&K’s Global Head of Sports Marketing & Sponsorship)

Andy Sutherden
By Andy Sutherden  //  Thu 23rd May 2013
It is true that until recent times, any PR agency that dared venture ‘what if (this goes horribly wrong)?’ to the client was at best considered something of the grim reaper and at worst fi...
Why brands now approach sports sponsorship with caution
Andy Sutherden
By Andy Sutherden  //  Thu 16th February 2012

Before any case is presented for the defence and prosecution, let’s start with defining the term. The European Sponsorship Association (ESA) describes ambush marketing as “... any ...
Ambush marketing, Andy Sutherden getmemedia,com

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