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sally durcan (Director at Hotcow Experiential Agency )

Sally Durcan, Director of Hotcow Experiential Agency blog
By Sally Durcan  //  Mon 25th March 2013
With consumers growing skeptical about the ways that brands are marketing to them, live experiences will ensure that your marketing efforts don’t fade into the background.

The mai...
Building customer relationship through experiential marketing Sally Durcan Hotcow Blog
Sally Durcan, Director of Hotcow Experiential Agency blog
By Sally Durcan  //  Fri 8th March 2013

In order to move away from normality, you have to make a concious effort to make your brand remarkable. You can’t...

It's time to escape the norm Sally Durcan Hotcow blog
Sally Durcan, Director of Hotcow Experiential Agency blog
By Sally Durcan  //  Thu 31st January 2013
It’s 3pm. The concept has been finalised and thankfully, the client has bought into your ideas & overall strategy.

All that is left are the details and, as many would remind u...
 Experiential location finding - why common sense, makes no sense Sally Ducan Getmemecdia.com
Sally Durcan, Director of Hotcow Experiential Agency blog
By Sally Durcan  //  Fri 7th December 2012
In today’s cluttered marketing landscape, producing a live campaign is a bold, daring move, that can make your brand shine out amongst competitors. As one of the most innovative and unique eleme...
The importance of creativity, Sally Durcan getmemedia.com
Sally Durcan, Director of Hotcow Experiential Agency blog
By Sally Durcan  //  Mon 26th November 2012
On average, people are being bombarded with over 10,000 visual advertising and promotional messages per day. While 80% of marketing campaigns are simply vis-ual, how do you know if your message is get...
How to trigger emotions in experiential marketing Sally Durcan Getmemedia.com
Sally Durcan, Director of Hotcow Experiential Agency blog
By Sally Durcan  //  Mon 29th October 2012
Brands are wising up to the fact that getting their product in the hands of consumers is critical to business growth. Everyone loves a free sample, however, new insights from Hotcow’s shopper su...
The Truth Behind Brilliant Sampling Campaigns, Sally Durcan getmemedia.com

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