Confero is the UK's leading provider of media and marketing solutions in the retail fashion sector, with a long-standing exemplary track record of providing carefully selected brand matched campaigns on behalf of the UK's top spending advertisers. We introduced our A3 format fitting room poster advertising concept into the UK retail fashion market in 2001, and despite the evolution of online shopping channels (we operate in that sector as well!) and the decline of the high street, the fitting room poster advertising concept is still as popular today as a media proposition for client schedules.... Why?
Well firstly, because the medium works. The fitting room poster delivers the advertised brand message directly to consumers at close proximity, on a one-to-one basis in an aspirational environment. Long dwell time of 5 - 15 minutes provides unrivalled opportunity to see, and encourages consumer engagement with the poster.
When combined with an in-store product sampling campaign, the fitting room poster concept delivers additional branding and awareness and in-store POS in support of the sampling activity taking place at till point when making purchase.
Please do get in touch with Confero for further information on the benefits of fitting room poster advertising, and how we can help your brand or service directly deliver your brand message to your specific target audience with no wastage.