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peter mcneile (Head of Sponsorship at Cheltenham Racecourse)

Peter Mcneile
By Peter McNeile  //  Tue 22nd October 2013

At this time of year, in the run-up to the start of the Jump Racing season, I become inundated with calls and emails from existing and...


Peter Mcneile
By Peter McNeile  //  Wed 25th September 2013

Late summer and early autumn are a busy time despite the holiday season.  The number of inbound enquiries rises exponentially as marketers seek to finalise their ...

Cheltenham Race Course
Peter Mcneile
By Peter McNeile  //  Fri 10th May 2013
It’s nearly thirty years since the term “guerrilla marketing” was first coined, and tactics have changed since then.  Today, flashmobs are filmed and broadcast on TV as adver...

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