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@ money audience - OOH 6 sheet national opportunity

Provided by Streetbroadcast
Target audiences wanting banking services throughout the UK, high street, roadside and POS opportunities

Tell us about the Opportunity / What is it?

Streetbroadcast, position OOH 6 advertising display units 2.5 - 3 metres above the ground for outstanding visibility. The displays are never blocked by pedestrians and passing traffic and have been ranked no.1 for effectiveness by POSTAR, the OOH audience measuring authority. Streetbroadcast have sites both on the roadside and at destination shopping locations - shopping centres, retail parks and leisure and entertainment parks. The contemporary displays have international patent's and guarantee an outstanding communication opportunity.

What is the Marketing Objective?

A core target audience who need and want to use local banking services along the highstreet, ideal if you want to advertise credit cards, loans, mortgages services and rates. This can be broadened to include destination shopping parks where typically larger purchases are made and financial considerations are at the forefront of the audiences mind.

How does it work?

Consumers interact with the medium as motorists, passengers or pedestrians. Several research studies have been conducted examining the strength of the product using pre and post awareness research, it resulted in a 471% increase in ad awareness. The product situated on lampposts is the perfect vehicle to house information, a natural delivery mechanism. Eye-tracking research conducted concluded that our displays are 2.5 times more effective than bus shelter & free standing units.

Who's used it in the past?

Norwich union, Abbey National, Travelex, COI (anti-benefit fraud) are just some of our clients who have used sites in proximity to banking services.

Features / Benefits

Improve the efficiency of your OOH investment. Targeted campaign with no wastage, communicated to your desired audience. The most efficient 6 sheet contacts - Source POSTAR. High quality OOH displays. Every panel is head on, delivering maximum impact. Clutter free above head height. Setting 6 sheets to fit your needs. With every package booked over £30,000 a 10% contribution to pre & post awareness research is guaranteed. We will also run and commission the research on your behalf whilst working with you. Outstanding @ communication.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsResearch suggests a 471% incresase in ad awareness!
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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