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@ sound & vision audience - OOH 6 Sheet national opportunity

Provided by Streetbroadcast
Target audiences purchasing CD's and DVD's and software games in proximity to outlets and at destination shopping locations

Tell us about the Opportunity / What is it?

Streetbroadcast position OOH 6 sheet advertising display units 2.5 - 3 metres above the ground for outstanding visibility. The displays are never blocked by pedestrians and passing traffic and have been ranked no.1 for effectiveness by POSTAR, the OOH audience measuring authority. Streetbroadcast have sites both on the roadside and at destination shopping locations - shopping centres, retail parks and leisure and entertainment parks. The contemporary displays have international patent's and guarantee an outstanding communication opportunity.

What is the Marketing Objective?

It allows clients to target consumers buying CD's and DVD's close to the moment of purchase.

How does it work?

Consumers interact with the medium as motorists, passengers or pedestrians. Several research studies have been conducted examining the strength of the product using pre and post awareness research, it resulted in a 471% increase in ad awareness. The product situated on lampposts is the perfect vehicle to house information, a natural delivery mechanism. Eye-tracking research conducted concluded that our displays are 2.5 times more effective than bus shelter & free standing units.

Who's used it in the past?

We have several entertainment companies who continue to rebook space on our panels. WH Smith, Virgin have seen an increase in sales of over 50% on the expected budgeted sales, due directly to the product advertised outside in the parking areas, and then purchased at the destination shopping locations. At our POS locations we are the solus media owner.

Features / Benefits

Improve the efficiency of your OOH investment. Targeted campaign with no wastage, communicated to your desired audience. The most efficient 6 sheet contacts - Source POSTAR. High quality OOH displays. Every panel is head on, delivering maximum impact. Clutter free above head height. Setting 6 sheets to fit your needs. With every package booked over £30,000 a 10% contribution to pre & post awareness research is guaranteed. We will also run and commission the research on your behalf whilst working with you. Outstanding @ communication.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsResearch suggests a 471% incresase in ad awareness!
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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