Unique opportunity for brands to partner with Sony TV Asia to send two UK viewers to India's 60th Filmfare Awards - January 2015
Sony TV Asia have created a unique competition experience for two lucky UK viewers to celebrate India's 60th Filmfare Awards. The competition will be promoted across the Sony TV Asia network for two weeks in January 2015 (12 times per day across 2 channels) using a competition mechanic driving entries to the Sony TV Asia/ partner branded microsite. View the 59th Filmfare Awards experience here:
The competition is to celebrate the prestigious awards across the Sony network, inviting the audience to participate in the competition to win a unique experience of being a part of the finest Bollywood movie awards.
The cross platform competition will be promoted across the Sony Network over a two period in January 2015 driving people to answer the competition online on partner branded / Sony TV Asia microsite. The competition prize is for one lucky winner + partner to fly business class return from London to Mumbai to stay in 5 star accommodation in Mumbai and to attend the prestigious 60th Filmfare Awards (and to meet the stars behind the films).
A competition is a great way to drive brand awareness and messages to your target audience. Competitions create user engagement with the brand, thus creating brand loyalty. Using a cross platform competition the brand messages can be promoted across the TV network, online and email components. Relevant and up-to-date data is captured, providing the partner with the opportunity to continue talking to the engaged audience post competition.