This idea is archived

Advertise in our UK Pubs and Bars during the Olympics

Provided by Admedia
The Sports Spirit is spreading nationwide through our Pubs and Bars!

Tell us about the Opportunity / What is it?

The UK's pubs and bars can look forward to an Olympic bounce when the games begin in July, with 46% of the nation intending to watch at least one event at their local pub. Fans without tickets will be soaking up the party atmosphere watching the events on public TV with friends, while those with tickets have been advised to stagger their return journey by stopping off for a drink on the way home from events. Everyone will be in high spirits and our venues will be packed with Olympic fans looking to be part of the experience.

What is the Marketing Objective?

Don't miss your opportunity to capture millions of people during this busy time.

How does it work?

Admedia are offering a 4 week Olympic pack, set to deliver 18.9 million impacts across the period. The 4 week period, between the 23rd of July to the 19th of August, will include 1,600 mixed washroom panels (additional creative opportunities will also be available) across 400 sport showing bars nationally.

Who's used it in the past?

This is a brand new opportunity in line with the Olympic games.

Features / Benefits

The Sports Spirit is spreading nationwide through our Pubs and Bars - don't miss your opportunity to capture millions of people during this busy time.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k18.9 million impacts across the period.
16 - 24
25 - 34
35 - 44
All adults
Male
Both
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL23 Jul 12 - 19 Aug 12BUILD AWARENESS
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