Advertise on Beer Mats in Sports Pubs During Euro 2020

Provided by Tabletalk Media Ltd
Advertising on branded Beer Mats in Pubs during Euro 2020 gives brands an opportunity to disrupt the everyday journey of adults.

Tell us about the Opportunity / What is it?

For those who don't know, The 2020 UEFA European Championship, commonly referred to as Euro 2020, will be the 16th edition of the UEFA European Championship, the quadrennial international men's football championship of Europe organized by UEFA. Matches will be hosted in a wide range of European cities starting in Rome on 12 June and ending in London, with the final being played at Wembley Stadium on 12 July 2020.

What is the Marketing Objective?

Sports Pubs across the UK will be inundated with footie fans looking to get a piece of the action. This gives interested brands the perfect opportunity to grab attention and capitalise on the associated buzz and feel-good over the tournament.

How does it work?

Beer Mats are tactile and creatively versatile giving brands the ability to put their message directly in front of consumers with time on their hands and phones naturally on the table to drive further engagement online. Digital printing allows for multiple creative executions without added cost making this an especially cost effective medium.

Who's used it in the past?

Google, Uber, Squawka, Lionsgate Films, Time to Change Wales, Sony Music, PropertyBuyer.com, Burton Menswear, National Portrait Gallery, See Me, BT and many more.

Features / Benefits

Message placed directly in front of consumers. Reach groups of friends as they relax and unwind. Mobile devices naturally on the table. Interactive and engaging - ideal for prompting response by smartphone. Creatively versatile - use multiple designs to inspire curiosity. Tangible - easy to pick up and take home.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k63% Male vs 37% Female, 75% ABC1 of which 49% AB
16 - 24
25 - 34
35 - 44
45 - 54
Male
Both
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR / AMBIENT
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions12 Jun 20 - 12 Jul 20BUILD AWARENESSEVENTS
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