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Advertise to early adopters on Sonic's video-on-demand channel

Provided by Sonic Media Group
Babelgum is the latest video-on-demand experience across online, mobile and offline events with professionally produced content

Tell us about the Opportunity / What is it?

Babelgum is a ground-breaking new video-on-demand channel, broadcasting professionally produced content across online, mobile and offline events and screenings through five main channels: Film, Music, Comedy, Metropolis and Our Earth. Sonic have cross-platform opportunities for advertising and sponsorship on Babelgum as well as bespoke content creation. As well as advertising against current content, Babelgum can product content and content packages for advertisers, from one-off programmes to full series.

What is the Marketing Objective?

Babelgum provides a fully cross-platform opportunity to sponsor professionally-produced content to an engaged audience. Content on Babelgum spans everything from a Vice channel; BBC nature documentaries; Babelgum documentaries exposing oil companies and quirky exclusives, such as 'The Bengali Detective' and 'How To Re-Establish A Vodka Empire' which set to become a full-length feature film scheduled for broadcast in the UK on More4 in 2011.

How does it work?

There are a number of ways to target Babelgum's audience. Aside from standard digital formats and video pre-rolls, there are lots of online and offline sponsorship opportunities. While advertisers are looking more and more to providing entertainment to their audiences, Babelgum has content for sponsorship with an engaged audience. Advertisers can sponsor whole channels, TV series', one-off exclusive launches as well as creating bespoke brand channels both online and on mobile, giving reach to a highly targeted demographic.

Who's used it in the past?

Past advertisers on Babelgum include Kohler, Energizer, MoMA and Nike.

Features / Benefits

Advertise against original and exclusive professionally-produced content to an engaged audience of early adopters. Unlike other video-on-demand channels, Babelgum have selected quality videos and built up a library of over 30,000 hours of entertainment covering music, film, art, comedy and nature for a sophisticated audience. Creating content and content packages through Babelgum enables advertisers to build relevant content to engage their audience with 100% SOV and an immediate route to distribution.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTech savvy early adopters
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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